Who won?

I liked this summary about the debate last night:

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Who won the VP debate?
Fri Oct 3, 12:31 PM ET

After Sarah Palin's interview with Katie Couric, many predicted her debate with Senator Joe Biden would be another "moose in the headlights" train wreck. That wasn't the case. The Alaska governor held her own and had a clear command of the facts. But was she good enough to win?

Clearly, voters want to know. After the debate, searches spiked on "who won the vice presidential debate" and "who is the vp debate winner." The Buzz contains a slew of analysis pieces on who came out on top, but like everything else in politics, the answer depends on who you ask.

CNN conducted a national poll and found that Senator Biden won, but that Gov. Palin "exceeded expectations." CNN also found that Palin topped Biden on likability, but Biden was viewed to be more qualified for the job.

Politico acknowledges that Palin escaped a "demolition derby moment," but claimed Biden was still the clear winner. "The financial meltdown has put a new premium on competence, and Palin did nothing to show she is ready to be in charge." Still, Palin's "folksy charm" was, for the most part, well received, and on occasion came with a "sharp edge."

Similar analysis can be found at Time.com. Joe Klein writes that while Sarah Palin "did fine," Joe Biden "demonstrated a real knowledge of the issues." Biden, in Klein's opinion, also had the most memorable moment of the debate when he spoke about his wife's death and what it was like to be a single parent. That moment, according to Klein, "was more real than anything Palin said all night."

Still, Ms. Palin's "you betcha" phrases drew a tremendous amount of search interest. In referencing the average American, she used the phrase "Joe Sixpack." The term immediately shot up in Search ("Hockey Mom" is so last month). Palin also referred to John McCain as "the maverick" several times. For viewers, this clearly inspired memories of one of Tom Cruise's greatest hits. That's right, lookups on "top gun maverick" went supersonic. Finally, Palin's mispronunciation of the word "nuclear" drew an atomic level of searches for "nuclear vs. nucular." Remember: when in doubt, just sound it out.

- by Mike Krumboltz