Teething Bling... really?

I just became aware of something called "teething bling" that (of course) celebrity moms are really into. It's jewelry that babies can chew on when they are teething and it doesn't damage the jewelry at all. I mean, it's a little ridiculous, but kind of great all at the same time! What do you think?

Sorry for the cross-post for those of you also reading my baby blog.